Revised Syllabus of Management Paper – II (Management Applications)
3.5.6. Management Paper – II
Management Applications
Modules at a Glance
| Sr. No. | Modules | No. of Lectures |
| 1 | Marketing Management | 15 |
| 2 | Production Management | 15 |
| 3 | Human Resource Management | 15 |
| 4 | Financial Management | 15 |
| Total | 60 | |
| Sr. No | Modules /Units |
| 1 | Marketing Management |
| Meaning and Definition of Marketing – 4 Ps of Marketing
Product Management – Meaning & Definition – Product Development Strategies Price Management – Meaning and Definition – Pricing Strategies Place (Distribution) Management – Meaning and Definition – Factors Governing Distribution Decisions – Types of Distribution Channels Promotion Management – Meaning – Promotion Strategies Case studies based on the above topics |
|
| 2 | Production Management |
| Meaning and Definition of Production Management – Scope of Production Management – Production vs. Productivity
Meaning of Productivity – Measurement of Productivity – Measure to increase Productivity – Productivity Movement in India Meaning and Definition of Quality Management – TQM – Quality Circles – ISO 9000/14000 Inventory Management – Meaning and Methods Case studies based on the above topics |
|
| 3 | Human Resource Management |
| Meaning and Definition of Human Resource Planning, Human Resource Management and Human Resource Development
Process of Human Resource Planning Scope of Human Resource Management Methods of Developing Human Resource Performance Appraisal – Meaning and Definition – Traditional and Modern Methods of Appraisal – Self Appraisal – 3600 Appraisal Case studies based on the above topics |
|
| 4 | Financial Management |
| Meaning and Definition of Financial Management – Functions of Financial Management
Short-term and Lone-term Sources of Finance – Sources and Significance Capital Market – Meaning and Constituents – Functions Fundamental Analysis – Technical Analysis – Venture Capital – DEMAT Account – Futures and Options Case studies based on the above topics |
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