30 ‘Communication’ Terms And Its Meaning Every BAF Student Must Know


Hello BAFites,

In this competitive world, it is very much essential that we increase our vocabulary with the terms that are commonly used in business communication and also understand its meaning. In order to make things simpler and easy for you, we have compiled a list of terms alongwith its meaning.

Here we present the 30 Communication terms which you should know alongwith their meaning:


1) Communication is the process of exchanging information with the help of messages via talk, gestures, writing.

2) Impart information means create awareness, understanding, persuade and influence others.

3) Context means a broad area / field which includes the internal and external stimuli, organization, culture and country.

4) Encoder means a sender i.e. the writer or speaker who expresses the message in such a way that the receiver is able to understand and react to it.

5) Message means the main idea a person wants to communicate either in written or verbal or using gestures.

6) Channel means the medium through the person wants to send a message to the receiver. It can be electronic or written or verbal.

7) Decoder is the person who can receive the message or a person who listens to the message.

8) Feedback is used to determine whether the communication is a success or failure. It can be in the form of written, oral or electronic.

9) Denotation means giving names to objects, people or events without considering the positive or negative qualities.

10) Connotation means a qualitative judgement and personal reaction to the words.

11) Abstraction means to select particular details and omit the unimportant details.

12) Inference means the conclusions which are made by reasoning from evidence.

13) Aspects of non-verbal communication includes: physical characteristics, body movement, touching behaviour, vocal qualities, space and environment.

14) Body movement includes the movement of head, hands, feet, legs, eyes and facial expressions.

15) Body posture means the way a person sits, stands and leans forward.

16) Physical characteristics of a person includes body shape, general attractiveness, weight, hair and skin color, body and breathe odours.

17) Touching behaviour means the movements of a person that communicates non-verbally like hitting, holding, stocking and so on.

18) Paralanguage means the voice qualities that affect how and what is being said. It doesn’t involve the word system. E.g. pitch range, pitch control, rhythm control.

19)  Proximity means nearness i.e. how people use their personal space to communicate their message to the other people. It varies according to gender, status, roles etc.

20) Artifacts means the objects that are used to convey messages that are non-verbal in nature i.e. self-concept, image, mood, feeling or style.

21) Clarity means getting the message clearly from the sender to the receiver and hence, there is clear understanding of the message that is being conveyed.

22) Courtesy means politeness that grows out of respect and concern for others. It is a quality to maintain strong future relations.

23) Concrete message means the messages that contain facts and figures and uses active verbs in the sentences. It means such messages are specific, definite and vivid.

24) Culture means the behavioural characteristics of a group or a community.

25) Ethnocentrism means judging the cultural standards of other groups and communities.

26) Composing messages means drafting messages and using words that will create an overall impression.

27) Editing and proof-reading messages means checking all the paragraphs and removing un-necessary words or sentences so that it matches the quality standards.

28) Attention line of the letter is written when we do not know the person’s full name.

29) Subject line of the letter is written so that it helps the reader to know at a glance what the letter is all about.

30) Enclosure means an attachment that includes additional pages for information.


By BAF team

We, at BAF.co.in, believe in sharing knowledge and giving quality information to our BAF students. We are here to provide and update you with all the details required by you BAFites!

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